Kashkiya’s Story Featured on 7NEWS Australia
What happens when a little girl looks up at her mum and says, “I want to wear what you’re wearing?”
Sometimes, it’s just a sweet, fleeting childhood phase. But sometimes, that innocent request blossoms into the foundation of something beautiful.
This is where the story of Kashkiya begins a tale of a mother, her daughters, beautiful dresses, and the profound connection that exists between a Mum and her Mini. Recently spotlighted by 7NEWS Australia for its rising popularity, Kashkiya is becoming known for something far beyond fashion. It is a celebration of the unbreakable bond between mothers and daughters, woven into every thread.
Where It All Began
Kashkiya was born from an experience familiar to mothers everywhere. Founder Shelly Kul noticed her daughters didn’t just want a pretty dress—they wanted to be just like Mum.
Kashkiya was born from an experience familiar to mothers everywhere. Founder Shelly Kul noticed her daughters didn’t just want a pretty dress—they wanted to be just like Mum.
While balancing a demanding corporate 9-to-5, Shelly hadn't initially set out to build a fashion label. But watching her daughters grow made her acutely aware of how quickly these precious moments slip away. The requests to match, the shared giggles while getting dressed, the beaming smiles in the mirror—these beautifully ordinary experiences became the beating heart of Kashkiya.
From Mum & Mini Moments to Kashkiya
Launched in September 2024, the brand's name is a loving tribute to Shelly’s daughters, Kashvi and Kiyana. What began as a personal passion project at local market stalls quickly blossomed into an online Australian fashion destination.
Launched in September 2024, the brand's name is a loving tribute to Shelly’s daughters, Kashvi and Kiyana. What began as a personal passion project at local market stalls quickly blossomed into an online Australian fashion destination.
Today, Kashkiya offers Mum & Mini collections alongside women’s dresses, kidswear, and breastfeeding-friendly designs. It creates versatile options for every stage of motherhood, all anchored by one simple philosophy: Mum and Mini belong together.
Designed for Real Life
Kashkiya’s collections are thoughtfully crafted to flow seamlessly across different occasions and lifestyles. From breezy, resort-inspired florals to elevated everyday wear, the designs allow mothers and daughters to coordinate while celebrating their unique personalities.
Kashkiya’s collections are thoughtfully crafted to flow seamlessly across different occasions and lifestyles. From breezy, resort-inspired florals to elevated everyday wear, the designs allow mothers and daughters to coordinate while celebrating their unique personalities.
Matching doesn’t mean looking identical. Mum can embrace her elegance, while Mini expresses her playful spirit. The colors and silhouettes connect them, yet each gets to feel entirely authentic. Practicality is also woven into the design—many Kashkiya dresses feature clever, functional pockets, blending beautiful fashion with the everyday realities of motherhood.
Why Matching Means More
For a daughter, Mum is her first role model. So when she asks to wear the same dress, it’s more than fashionit’s her little way of saying, “I want to be like you.” For Mum, those matching moments become memories: getting ready together, holding hands, taking photos, and watching her little girl grow. Even the 7NEWS Australia feature shared a touching story of a Mum and Mini reunited at a busy zoo because their matching dresses made them easy to recognise. Because at Kashkiya, matching isn’t just about clothes—it’s about connection, love, and memories made together.
A Bond That Spans Generations
Kashkiya’s story isn’t just for mothers and young daughters. The brand has been tagged in beautiful photographs featuring three generations—grandmothers, mothers, and daughters all wearing matching styles.
Kashkiya’s story isn’t just for mothers and young daughters. The brand has been tagged in beautiful photographs featuring three generations—grandmothers, mothers, and daughters all wearing matching styles.
When three generations share a look in a photograph, the clothing becomes a family heirloom of a different kind. It becomes a timeless reminder of who was there, how they laughed, and the love they shared in that exact moment.
The Heart Behind Kashkiya
As Kashkiya grows with plans to expand into coordinated T-shirts, jumpers, and physical retail spaces—the core mission remains untouched.
As Kashkiya grows with plans to expand into coordinated T-shirts, jumpers, and physical retail spaces—the core mission remains untouched.
Fashion trends fade, and children inevitably outgrow their clothes, but the moments created in them last forever. Kashkiya isn’t just about making Mum and Mini look the same. It is about giving them a shared experience that turns an outfit into a story.
Ultimately, it’s about matching moments, matching smiles, and matching hearts.
Kashkiya: Where Mum & Mini style meets love.
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